MKé Exchange · The Digital Library
Marketing Without the Confusion
A practical, free guide to marketing for everyday business owners. Learn where to be seen, how to earn trust, and how to build a system that doesn’t consume your business.
Free e-book and audiobook · Email access
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Inside the Book
dedicationA Dedication→introductionWhy Marketing Feels Like a Black Box→Chapter 1Everything Starts With Attention→Chapter 2Find Your Marketplace→Chapter 3Know Your Customer Better Than They Expect→Chapter 4Meet Dan: Understanding Your Customer→Chapter 5Building Trust Through Value→Chapter 6Understanding Demand Before Creating Content→Chapter 7Measure What Matters→Chapter 8Paid Advertising — Buying the Opportunity to Be Seen→Chapter 9From Attention to Leads→Chapter 10The Funnel: Bringing It All Together→Chapter 11Build Systems, Not Another Full-Time Job→Chapter 12Putting It All Together→conclusionThere’s Only One You→